Simplyseo
Google Ads Wellington (PPC/SEM/Adwords)
SimplySEO Wellington
Google Ads
Google Ad Management Pricing
We offer everything from small Google AdWords management packages through to larger bespoke AdWords pricing models.
All plans are based on the time invested & have short contract terms to give you the flexibility to see the difference we offer without being tied in.
Google Ads: Set-up Fee*
AdWords Basic Management
Our basic ad management package is for those just starting with search advertising, or with specific targeted goals.
It provides you with regular campaign refinement and a simple to understand monthly report.
AdWords Advanced Management
Our advanced AdWords package is for businesses looking to take their campaign to the next level. It provides detailed monthly reporting and extensive refinement to maximise performance.
AdWords Pro Package
The AdWords Pro package is for those larger nationwide campaigns, high competition industries or International Campaigns. Receive the benefit of regular meeting and updates on the campaign performance throughout the month.
Custom Management
Suited to the organisation with a large Google AdWords spend or multiple business entities and campaigns. Tailor made to suit your needs and can be structured in conjunction with an SEO package to raise your overall Google profile.
How do Google Ads work?
With Google Ads you pay per click (PPC) to your website, rather than for just appearing in search results.
We help select the Keywords that your clients use when looking for your services, and are only charged if someone visits your website.
This works in an Auction format with buisnesses bidding on keywords.
Why should you use Google Ads?
If you want to appear high on Google for the products or services you offer, this is the quickest way to the top.
With the ability to control what words you appear for and how much you will pay for that traffic, Google Ads can provide the quickest results for businesses that can afford to spend advertising dollar to attract their ideal client.
How much do Google Ad's Cost?
The media investment level is controlled by setting a daily average budget.
This daily budget removes the risk of advertising expenditure blowing out unexpectedly. Actual spend each day will vary above and below the average budget, however will balance over the course of the month.
Who is the best organisation to manage my Google Ads?
If you are looking for a cheap solution then there are many digital marketing start up’s which can offer cheap Google Ad Management.
Unfortunately many of these companies lack the experience to critique their campaigns and invest minimum time in ongoing management outside of basic automated recommendations.
Larger organisations can provide an experienced hand to set up the campaign and start generating results. The challenges with larger organisations is that you are often one of many clients (some in the same industry) that they manage each month.
These AdWords Management Companies often come with large fees (often 30-45% of total spend) as well as limited records of time actually invested in the ongoing success of your campaign.
At SimplySEO we are a little different. We only take on a small number of clients at any one time, to ensure that every campaign has the time invested in them to ensure their ongoing success. No lengthy contracts means if we don’t generate results, you aren’t locked in.
If you are looking for expert Google AdWords Management in Wellington and want to see the best return for your advertising investment give us a call today.
Our Google AdWords Management fees are set based on the time investment required each month, not just taking a percentage of what you are investing. This allows you to regulate the investment level based on your results.
Frequenty Asked Google AdWords Questions:
Over our time of managing advertising campaigns there are a number of common questions we hear. Below are a small section of questions and answers to try answer some of the many questions you may have. If there are other things you would like to know, please feel free to reach out and we will happily give you advice free of charge (within reason).
Yes. Anybody can run a Google AdWords campaign even without passing the Google Exams or being a Google Partner.
The golden question. Google AdWords works on an auction model, simply meaning that you and your competitors are likely to be bidding on the same or similar keywords. Like a normal auction, the person who is willing to bid more than their competitors will win.
- How high do you want to place?
- The more you bid the higher in results you will place.
- With 4 ads at the top of results, placing 1st or 4th will depend on how much you are willing to pay.
- How many competitors are bidding on that keyword term?
- The more competitors that are trying to ‘get to the top of Google’ for your keyword will influence how much you need to pay to beat them.
- How well built is your website and how much content about the keyword is on the page you are sending them to?
- The ‘Quality Score’ element is about how relevant your website is to the keyword.
- The more relevant content on the page you send traffic to, the higher your quality score is likely to be.
- This is where SEO becomes an essential part of your Google Advertising strategy.
Taking a simple approach, is your phone ringing? Are you receiving enquiries online?
- Your website is not converting traffic into business. Website call to action and value propositions should be reviewed.
- Your AdWords provider is targeting ‘cheap’ keywords or bad placement in order to drive clicks that are browsers not buyers.
- Is your product/service a long sales cycle? If so you may need to support your AdWords with remarketing or similar reinforcing advertising solutions through the buying journey.
This completely depends on your industry, product or service.
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